Web Analytics

Experts at My Digital Family will conduct a full audit of your website, analyze the effectiveness of marketing channels to promote your brand, evaluate the results of your current strategy and eliminate problems and constraints hindering the active development of your business. Privacy-safe website analytics will increase conversion rates, attract more customers and accelerate sales growth.

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0 Million +
User traffic per month on the promoted websites
0 +
Advertising campaigns launched
Since 0
Expertise in SEO and Internet marketing
0 Countries
Team of experts in USA, UAE and Russia
User traffic per month on the promoted websites
0 million +

Expert Web Analytics for Optimization of Marketing Channel Expenses

Don’t waste time and money on ads that don’t contribute to the growth and success of your business. Web analytics gives you a clear picture of what is and isn’t working on your site and in your marketing strategy.
Entrust this complex task to the competent analysts at My Digital Family and get professional assistance in achieving your KPIs.
Our experts will perform an in-depth analysis of your website and marketing channels with an assessment of key performance indicators. They will prepare a detailed report with recommendations on maximizing customer traffic and supercharging your sales.

Web Analytics Services for Business

Marketing Channel Audit

  • We study the website and visitor behavior.
  • We analyze traffic sources (traffic volume, effectiveness, refusals).
  • We conduct split tests and multi-testing on the site to choose the best option for presentation of the page.
  • We configure statistical counters.
  • We give recommendations for optimization of advertising budgets for each marketing channel and provide the client with a clear report.

Turnaround time - 14 days.

Promotion Strategy Development

  • We analyze the website, niche and competitors.
  • We determine the most relevant advertising channels.
  • We form a detailed strategy for brand promotion based on research and an evaluative analysis of the effectiveness of key performance indicators. 
  • We prepare a report with a detailed promotion strategy, recommendations on configuring advertising channels (SEO, targeting, PPC, etc.) and effective budget allocation.

Turnaround time - 14 days.

UI/UX Analysis and Interface Design

  • We analyze heatmaps of page scrolling and clicks.
  • We analyze reports from analytical systems, the order placement funnel and competitors’ websites. 
  • We check the speed of loading pages, assess quality of design and content, branding, correct navigation and operation of the website’s technical elements.
  • We conduct A/B testing.
  • We design the interface and provide ready-to-use prototypes of pages that lead customers to purchases. 

Turnaround time - 30 days.

Website Audit

We conduct an in-depth audit of the website’s technical components:

  • Server and page settings;
  • Correctness of indexing;
  • Mobile version operation;
  • Presence of filters and violations of search engine requirements;
    Operability of basic functions;
  • Overall website optimization;
  • Website content optimization;
  • Errors impeding promotion;
  • Link profile.

     

We provide a report with an indication of problems and clear recommendations for their mitigation.

Turnaround time - 30 days.

We promptly implement all proposed changes (at the request of the client, as an additional service).

Pricing

Marketing Channel Audit

$1500

  • Configuration of Google Analytics: targets, filters, e-commerce, creation of segments
  • Website analysis
  • User behavior analysis
  • Traffic source analysis
  • Split tests, multitesting on the website 
  • Report with recommendations

Promotion Strategy Development

$1500

  • Configuration of Google Analytics: targets, filters, e-commerce, creation of segments
  • Website analysis
  • User behavior analysis 
  • Traffic source analysis
  • Promotion strategy development
  • Report in the form of a ready-made business promotion strategy

UI/UX
Analysis

$2000

  • Heatmap analysis 
  • Click map analysis 
  • Analysis of Google Analytics data
  • Competitor website analysis 
  • Express (technical) website audit
  • Design and branding analysis
  • Navigation correctness check
  • Content quality and perception analysis
  • Development of prototype pages

Website Audit (SEO Audit)

$2500

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  • Server configuration check
  • Checking settings of URLs, mirrors, canonical pages, language versions, 404
  • Manual search engine analysis
  • Configuration of indexing, robots.txt
  • Correctness of the xml map
  • Site loading speed
  • Code and layout optimization
  • Micro-marking
  • Text optimization check
  • Overall optimization check
  • Filters and sanctions check
  • Operability of basic functions check
  • Report with recommendations for error correction

In-depth Analytics Providing the Most Reliable Results

Analytics Configuration

We install counters for statistical collection systems, set up tracking of desired goals, and analyze the data obtained.

Data Collection

We collect and record all incoming data and indicators for analysis, processing all available sources of reliable data.

Primary Audit

We carefully study the collected information received and make hypotheses, determine sources of problems and the best ways to solve them.

Testing and Final Analysis

We conduct comprehensive split tests to evaluate the effectiveness of web pages and advertising campaigns, and determine the correctness of hypotheses.

Reporting

We create informative, detailed reports tailored to the tasks of marketing specialists, upper management and business owners.

Development of Recommendations

We develop expert recommendations to promptly eliminate the factors that hinder brand promotion and sales growth.

Exceptional Competencies for Business Development

Monitoring of Data Correctness and Full Reliability of Analytics

My Digital Family experts process and analyze large amounts of data, evaluating the effectiveness of all hypotheses and given recommendations. A systematic approach eliminates problems without risking business confidentiality.

Prompt Support and Feedback

We provide each client with a personal manager who can offer a prompt consultation, answer any questions, resolve issues that arise and report on the progress of work. You can contact us by phone or email.

An Individual Strategy Tailored to the Client’s Business Objectives

We choose data collection and analysis methods that take into account the real market situation and the client’s business objectives. We do not limit ourselves to reports with dry figures and generic recommendations, instead developing a fundamental solution for business promotion.

Implementation of All Developed Recommendations

Our specialists will implement the recommendations developed by our analysts. If the client wishes, we will promptly implement recommended changes, including interface design, programming, content, and configuration of advertising channels.

Get a free 20-minute consultation with My Digital Family experts and learn how web analytics can help attract more traffic, increase conversions and company profits.

We know the impediments to brand promotion and how to eliminate them. Contact us in any way convenient for you and get effective recommendations to achieve your business goals.