SEO SERM

Search Engine Brand Reputation Management

SERPs filled with negativity force potential clients to go to a competitor. Don’t give negativity a chance in the SERPs. My Digital Family experts improve SERPs for branded queries by clearing it from negative mentions that reduce Google’s trust in your company and the loyalty of your target audience.

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Paying attention to brand reputation on Google can be difficult and time-consuming. It requires significant amount of time, attention and efforts on the part of your team. 

Entrust this set of work to an expert My Digital Family team to make SERPs work as part of your brand marketing strategy. Concentrate on meaningful day-to-day tasks while we take over this line of work to achieve the following results: 
 

  • Creating a positive image of the company in search engine results (SERP)
  • Strengthening the loyalty of the target audience at the first touches with the brand in Google
  • Increasing Google’s trust to the brand and strengthening of positions in search

Since 2009 we Have Been Managing Reputations of Brands in Google SERPs. We Achieve Customers’ KPIs:

  • Representation in search - appearing in SERPs, expanding the presence
  • Processing negativity - reducing the negative background of SERP for branded queries
  • Strengthening positive tone of the SERP - promotion of positive mentions of the brand to the top positions in SERPs

Prices

We individually approach the formation of service cost for each client. The price of the service is determined by the amount of work required to achieve the goals of the project. Request a detailed list of works for your project by clicking on the “Order the service” button.

Personal Reputation Management

$ 90
K
  1. / service
Order the Service

Company Reputation Management

$ 120
K
  1. / service
Order the Service

HR Reputation Management

$ 150
K
  1. / service
Order the Service

Building Brand Reputation in Google

We provide a clear plan of actions which we adhere to in the performance of the project. We work based on the analysis of SERPs and the formation of an individual strategy. 

SERP Analysis

We select brand queries for which we analyze the SERPs. Using the received data, we make a map of the tone and show what negatively affects the work and promotion of the company in the SERP.

SERM Strategy

Based on the current position of the brand in SERP and the main objectives, we develop a strategy that includes:

  • Eliminating or working off negativity
  • Creating a reputation for the brand in SERP from scratch
  • Maintaining a positive image of the company
  • Responding promptly, removing negative information. 
     

We gather a pool of websites that are necessary for working with reputation. We prepare a media plan – a schedule according to which we will post publications about the brand or simply mentioning it.

Working With Reputation

Personal Brand

From unknown professional to recognized expert

How: 

  • Expert publications in mass media.
  • Getting publications to the top of Google.
  • Introduction and optimization of social media accounts.
  • Development of a personal website, filling it with expert content.
  • Placement of biography on thematic platforms.

Corporate Brand

Creating a company’s reputation from scratch or correcting it

How: 

  • Promotion of the company’s website to the top of Google by branded queries.
  • Working with review websites: creating brand profiles, neutralizing negativity.
  • Creating content islands with positive mentions of the brand.
  • Optimization of social networks, bringing the company to the top of Google

Brand HR

Creating the image of a reliable and attractive employer

How: 

  • Optimization of the company’s website and promotion by branded queries.
  • Creating a companion website and promotion for brand requests. 
  • Creation of business profiles on job websites, filling them with content.
  • Social networks optimization.
  • Publications in mass media.

Performance Results Evaluation and Reports

We evaluate the effectiveness of the strategy by analyzing the SERPs. We draw up simple, accessible reports in a convenient form for the client about the work done and its results.  We analyze the effectiveness in terms of basic metrics.

Availability of Brand Information

We ensure the appearance of up-to-date information about the brand in the SERP.

Tone of SERP

We achieve a positive SERP tone and keep it clean.

Key Queries

We bring priority branded queries from the semantic core to the top of Google.

Availability of brand information

We ensure the appearance of up-to-date information about the brand in the SERP.

Tone of SERP

We achieve a positive SERP tone and keep it clean.

Key queries

We bring priority branded queries from the semantic core to the top of Google.

We Take on all the Work of Reputation Management in Google

We help brands build effective communications with potential customers through a strong reputation in Google.

Achieving KPIs on Time

We form a strategy based on the analysis of SERPs and the given dynamics of the project. We always meet the project deadlines that are agreed with the client upon the beginning of work.

Full Project Support

We undertake all matters concerning placements on third-party platforms within the project. We provide the result to the customer.

Consulting at Every Stage of the Project

We are ready to answer any question at any time convenient for the client. The personal manager will consult on the status of project implementation by phone or via videocall.

Transparent and Clear Reports

We provide reports on the results achieved within the project in a simple and clear form.

Still Have Questions?
Ask Them the Easy Way

Talk to a My Digital Family Expert for Free During a 20-minute SERM Strategy Session.

Email your application at hello@mydigitalfamily.us