My Digital Family team begins cooperation with the ATP.Academy pilot training center (USA, Florida).
As part of the project, the analysis of the niche and competitors was made and a strategy for promoting the flying school website was developed. The road map for improving the resource and expanding the service catalog of the flying school was developed based on consumer demand in the niche.
The main directions for the semantic core building for commercial requests have been determined. It is planned to increase the traffic to the school’s website and to bring the target queries to the top of Google by these directions. The traffic will be from users interested in the school’s services. Activities for technical and content optimization are defined, as well as for increase of the international audience coverage by introducing language versions, strengthening of the link profile and regular analysis of the promotion dynamics.
We talk more about the U.S. Pilot school promotion strategy in a separate post on our blog.